To say Starbucks purchases and roasts high-quality whole bean coffees is very true. That’s the essence of what they do. Starbucks coffeehouses have become a beacon for coffee lovers everywhere. Why do they insist on Starbucks? Because they know they can count on genuine service, an inviting atmosphere and a superb cup of expertly roasted and richly brewed coffee every time. Find available coupons and deals from Starbucks.

Expect More Than Coffee
They’re not just passionate purveyors of coffee, but everything else that goes with a full and rewarding coffeehouse experience. They also offer a selection of premium Tazo teas, fine pastries and other delectable treats to please the taste buds. And the music you hear in store is chosen for its artistry and appeal. It’s not unusual to see people coming to Starbucks to chat, meet up or even work. They’re a neighborhood gathering place, a part of the daily routine.

Starbucks Roast Spectrum
Years of focus and expertise have led to the Starbucks Roast Spectrum. Each coffee bean requires a unique balance of temperature and time to reach its individual peak of aroma, acidity, body and flavor. Starbucks coffees are classified by three roast profiles – Starbucks Blonde Roast, Medium Roast and Dark Roast – so you can easily find the flavor and intensity that’s perfect for you.

Starbucks Blonde Roast: Lighter-bodied and mellow, Starbucks Blonde Roast coffees awaken the senses gently and deliver an approachable and flavorful cup with slight hints of roast.

Medium Roast: Smooth and balanced, medium-roasted coffees are perfect for every coffee break.

Dark Roast: Fuller-bodied and bold, these coffees feature robust flavors and the characteristic essence of an intense roast.

Roasting
The Starbucks Roast is more than a color – it’s a philosophy of helping each bean reach its maximum potential. Starbucks coffee stands out not only because it was darker, but also because it had more flavor. Most coffee is lightly roasted as a way to cut costs. Coffee loses moisture and weight when it is roasted, which means there’s less to sell afterward. A pound of coffee loses about 10 to 14% of its weight when it’s handled by a commercial roaster. Starbucks roasts their coffee a little longer, to bring out more of the flavor. They lose 18 to 25% of the weight in doing this, but the difference in taste is worth it.

The transformation begins when green coffee beans are heated in a large rotating drum. After 5 to 7 minutes of intense heat, the beans turn a yellow color and smell a little like popcorn. Then the “first pop” occurs – the beans double in size, crackling as they expand. They are now light brown. If you stopped the process here to sample the coffee, you’d taste sour, one-dimensional flavor notes. Those more complex, wonderful flavors haven’t yet developed.

After 10 minutes in the roaster, the beans reach an even brown color, and oil starts to sweat off their surface. Somewhere between 11 and 15 minutes (it’s different for every coffee), the beans start to develop their full flavor potential. The “second pop” signals the moment is at hand. As the beans are released into the cooling tray, the smell of freshly roasted coffee fills the air along with the sound of applause created by the final clapping of the “second pop.”

Blending
Starbucks may blend a coffee to showcase a particular growing region. House Blend, for example, combines three great Latin American coffees into one brew that exemplifies the best qualities of that region: lively, clean, well-balanced flavors. Gazebo Blend highlights African coffees – bright, citrusy and great on ice.

Alternatively, Starbucks may blend beans from separate growing regions to weave interesting interplays of aromas and tastes. Blends like Caffè Verona, Gold Coast Blend and Starbucks Christmas Blend, offer complex flavors that can’t be found in single-origin coffees by themselves.

Since the beginning, Starbucks has been a different kind of company. One that is dedicated to inspiring and nurturing the human spirit. Committed to serving the finest coffee, creating an exceptional customer experience, and being a great place to work.

 
Popular Menu Items

Caffè Latte: This is the original coffeehouse classic. And like most classics, part of its appeal comes from its simplicity. A caffè latte is simply a shot or two of bold, tasty espresso with fresh, sweet steamed milk over it. Some prefer to add syrup or extra espresso to the recipe. Some maintain that it is entirely perfect as is.

Espresso Con Panna: This is the perfect introduction to espresso for those who are unsure they’re ready for the full-throttle intensity of a straight-up shot. The delicate dollop of whipped cream softens the rich and caramelly espresso flavors so exquisitely, you may choose to forego adding sugar altogether. Welcome to the club, espresso lover.

Iced White Chocolate Mocha: A delicious variation of the classic Caffè Mocha. Our intense, full-bodied espresso is complemented with creamy white chocolate flavored sauce and topped with sweetened whipped cream. Poured over ice this is more than a coffee – it’s a summertime treat that will always have you on the lookout for an excuse to enjoy it.

Caffè Vanilla Frappuccino Blended Beverage: The flavor of vanilla lends a wonderfully creamy taste to anything it teams up with. And coffee is certainly no exception. Combined in this refreshing beverage, they only bring out the best in each other. The spicy fragrance of vanilla enhances the full-bodied richness of dark-roasted coffee. You’ll sigh a satisfied “ahh” after every succulent slurp.

See more menu items here

 
From The Bakery

Bacon & Gouda Artisan Breakfast Sandwich: For something with fancy-sounding ingredients like “frittata” and “aged Gouda,” this sandwich sure isn’t dainty. Applewood smoked bacon brings a down-home heartiness, while the aged Gouda cheese, Parmesan frittata and artisan roll add a more distinguished flair. Take a pause in your morning hustle to savor this comfort food with class.

Cheesecake Brownie: Cheesecake swirled with chocolate ganache atop a fudge brownie. This is one that a lot of you have been asking for on MyStarbucksIdea. And Starbucks can see why – a delicious combination of two amazing goodies? Rich cheesecake and a dense, fudgy brownie?

Turkey Rustico Panini: Sliced turkey, smoked Swiss cheese, Dijon mustard, sweet onion marmalade and baby kale on focaccia. You may have noticed Starbucks finds a lot of inspiration in Italian cuisine and culture – pretty natural for a place that serves espresso, right? Here’s another nod to Italia: a delicious turkey panini with kale and smoky sweet onion marmalade, served on a focaccia with whole grains.

Chocolate Cinnamon Bread: Chocolate bread with warm cinnamon notes topped with cocoa-cinnamon crust. Far be it from us to stand between you and chocolate. Since you loved the Chocolate Cinnamon Bread so much, Starbucks has decided to bring it back. Enjoy the rich flavor of this special bread – a unique combination of chocolate and warm spice notes topped with even more cinnamon and cocoa. Want to enjoy it even more? It pairs perfectly with the spicy, full-bodied Starbucks Tribute Blend coffee. Perfect timing, too – both are only here for a limited time, so treat yourself while you can.

 
My Starbucks Idea Top 5 List

#1
Buy 10 get 1 free!- Launched
Posted on 5/13/2008 7:33 PM
by katlatte Idea Launched
Would it be to hard to have a system, like all other coffee shops have, that if you buy 10 drinks then you can get the 11 free. You could do this with customers that have a starbucks card.

#2
Great conversation at Starbucks? Launched
Posted on 3/24/2008 8:47 PM
by conniemx Idea Launched
My idea is simple – Starbucks does a lot of things well – good coffee, interesting locations. One of its challenges though I believe is to create a sense of conversation and community within its locations.

One way of doing this would be to use the power of media and wireless new media in particular to foster a sense of conversation about the arts, current events, etc. In other words to stimulate Starbucks patrons that wish to interact as part of a 21st century “cafe society” such as they have in Europe traditionally – people gathering together to discuss the arts, world events and culture.

#3
Recycling Launched
Posted on 10/9/2008 10:28 AM
by deetfind Idea Launched
I know its probably been suggested before though if its said enough times it might just work.

Starbucks should offer nationwide recycling at their stores. A lot of their competitors do it (aka Coffee Bean and Tea Leaf). Seeing as Recycling is the new hot thing and going green, it would really boost PR and be a great new ad campaign.

#4
Electronic Rewards Launched
Posted on 4/15/2011 8:18 PM
by hjohnson14 Idea Launched
I am a Starbucks gold card member and I love it! But what I don’t love is waiting for my free drink and other exclusive coupons that I get for being a member through snail mail. I think that these special offers should be loaded right onto the card so that the next time I go to order a drink it will automatically take effect. Not only will this eliminate the waiting period but it takes the greener cause into effect. Get rid of the paper postcards that you mail out daily….send it to us immediately through our cards!

#5
Birthday Brew Launched
Posted on 3/19/2008 12:11 PM
by stef6886 Idea Launched
How about a free drink on your birthday?